Singapore Pools is Singapore’s sole legal lottery operator and totalisator for association football and motor racing betting, as well as contributing millions in taxes and duties each year to both government and Tote Board, plus contributing about $5 million toward community projects. Furthermore, this company promotes responsible gaming amongst both customers and the general public.
Singapore Pools’ extensive product offerings include Toto, Singapore Sweep, 4D and sports betting. First introduced in 1968 and quickly becoming one of Singapore’s most beloved lottery games; Singapore Pools then introduced Singapore Sweep that same year followed by 4D in 1986 before expanding to include sports betting and horse racing betting as additional services in 1999.
Singapore Pools remains committed to its corporate social responsibility (CSR) initiatives despite the challenges in the gaming industry, having created the iShine Cloud charity-specific cloud solution in 2018. This helps improve productivity, governance, and efficiency at charities so they can focus on serving beneficiaries more efficiently.
Singapore Pools is making strides to transform its customer touchpoints, from digital channels designed to give customers a more convenient and tailored experience to its mobile app that enables bettors to place bets anywhere and at any time as well as access their account and view results while on the move. In addition, Singapore Pools provides bettors with multiple payment options so they can make betting convenient for themselves.
This company also prides itself on providing a high-quality and trustworthy betting environment, training its staff regularly so they are prepared for any situation that might arise; encouraging creativity and innovation while developing new products; as well as possessing an extensive security system designed to protect both client data and money.
To increase competitiveness, the company has invested in technology and introduced new services, helping it stay ahead of its rivals while driving revenue growth over recent years. Moving forward, the company plans to explore additional business sectors like sports betting and online games.
Singapore Pools has long been a trusted partner of the community. A dedicated team works to ensure the company operates in an ethical and transparent manner; additionally, Singapore Pools supports many charities and community projects while being part of the Responsible Gambling Council.
Singapore Pools’ convenient locations throughout the city make it easier for bettors to locate an ideal betting environment. Android smartphone users who wish to indulge in online betting may download its sportsbook app; it features live-betting and streaming – making this sportsbook an excellent option for making the most out of betting experience.